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Williamson, Inc. to release annual Trends Report at Outlook Williamson



February 18, 2016

UPDATED: February 24, 2016



 March 15 event takes deep data dive into Williamson County’s economic landscape

FRANKLIN, Tenn.—Williamson County is growing exponentially, the residential and commercial real estate market is booming and residents are healthier, more generous and have significantly more access to technology, according to a data analysis by Franklin-based market research firm Alcott Whitney. These and other key findings will be published in the 2016 Williamson County Trends Report, set to be released at Outlook Williamson taking place Tuesday, March 15, 7:30 to 11 a.m. at The Factory at Franklin, located at 230 Franklin Road.

Outlook Williamson, presented by Skanska, is a half-day economic forum that will feature three 45-minute sessions with industry-leading experts and developers, providing an in-depth picture of Williamson County’s economy and using the latest emerging trends, growth projections and statistical data.

“Skanska is proud to be the presenting sponsor for this year’s Outlook Williamson event,” said Skanska’s Executive Vice President and General Manger Joey Hatch. “Williamson Inc. provides invaluable business resources for a wide range of companies—from global businesses to emerging start-ups—and continues to play a vital role in Williamson County’s thriving business community. We look forward to continuing our partnership and engagement with Williamson Inc. and our fellow chamber members.”

The Trends Report—a 30-plus-page statistical summary produced by Williamson, Inc. Economic Development in partnership with Alcott Whitney—reveals habits and trends of Williamson County, including everything from the workforce, business climate and demographic breakdown to education, housing, transportation, health and wellness, and charitable giving.

Here are some highlights from the report:

  • Williamson County is predicted to have more than half a million residents by 2040, which is more people than any other Tennessee county today, except for Shelby and Davidson.
  • Over the next decade, tech jobs will be on the rise, and the economy will grow by nearly 146,000 jobs.
  • The average time a home sits on the market is 54 days, and there are an estimated total of 2,742 vacant housing units available in the area.
  • County residents are in optimal health, having fewer sick days and more access to health care compared to peer counties around the country.
  • Williamson County has one of the highest charitable giving ratios in the United States, meaning that residents here give a much higher percentage of their gross adjusted income than is typical.
  • In terms of in-migration, 17 percent of non-native residents are likely to come from India, contributing to a more diverse population.

Click images to view a larger, interactive chart.

 graph - population growth projections                 graph - health indicators


  graph - country of birth          graph - residential real estate


            graph - charitable giving                    graph - vacant real estate


Outlook Williamson Speakers Lineup

Ann Petersen

Ann Petersen

Kicking off the morning lineup will be Ann Petersen, J.D., vice president of business and economic incentives at Jones Lang LaSalle (JLL). Petersen’s primary responsibilities at JLL include researching, coordinating and negotiating state and local economic development programs and incentives. Petersen utilizes her legal background to provide creative savings solutions to her clients through legal analysis, tax legislation and letter rulings.

Mark Traylor, director of retail properties at Boyle Nashville, LLC, and Axson West, principal at Southeast Venture Real Estate Services, will join a panel of real estate developers for the second session.

Traylor has more than two decades of experience in the retail commercial real estate industry and currently oversees Boyle’s retail projects in Nashville, including property development, acquisition, management, sales, leasing, tenant representation and brokerage.

As the leading site analyst and land transaction specialist in Middle Tennessee, West has been involved in all aspects of the commercial real estate brokerage business for the past 30 years, including office and industrial leasing, land sales and improved property sales.

Mark Traylor

Mark Traylor

The developers’ panel discussion will focus on Class A commercial real estate development coming on-line within the next two years, including: Berry Farms, CityPark, Franklin Park, Franklin Summit, Hill Center, Mallory Park, Ovation and Two Greenway Centre.

During the closing session, Alcott Whitney representatives will take questions about their findings in the Trends Report.

“We’re excited to share with the business community what lies ahead for our county as well as unveil some interesting data we’ve discovered through our work on the Trends Report with Alcott Whitney,” said Williamson, Inc. President and CEO Matt Largen. “Outlook Williamson is the single best place to get a comprehensive look at how our county compares regionally and nationally.”

Event sponsors include Williamson Medical Center and Metropolitan Nashville Airport Authority. Trends Report content is provided by Alcott Whitney. Stage design is by Blue Nova, and the audio/visual sponsor is Atema Partners. Photography is by Tim Jones Portraiture. Media sponsors are Home Page Media Group, Williamson Herald, WSMV-TV Channel 4 and YOUR Williamson.


Axson West

Axson West

Online registration is now open for 2016 Outlook Williamson. Tickets are $60 for Chamber members and $75 for non-members. Company tables of eight with signage can be reserved for $750.

Check our website for frequent updates on the speaker’s lineup and other event details. For more information about sponsorship opportunities, contact Abby Bass at abby@williamsonchamber.com.

About Williamson, Inc.

Williamson, Inc., the premiere source for business and economic development initiatives in Williamson County, uses an innovative approach to building a prosperous business community through educational programs, networking events, beneficial services, vocal business advocacy and business growth opportunities. Connect with us on the Web, on Facebook and on Twitter.


Contact: Charlane Oliver, Director of Communication




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