August 30, 2016
Brentwood Home Page
by Emily West
In 2015, tourism numbers for Williamson County shattered records.
Williamson County Convention & Visitor Bureau CEO Ellie Chin Westman said part of the growth can be attributed to better collaboration.
“I think there is a couple of things at work,” she said. “The tourism industry in Williamson County is working together the best we ever have. We met regularly with hotels, attractions with our music venues and our music experiences. Together, we are on the same path with the goal of bringing more visitors in Williamson and that has a played a huge role in our growth.”
The growth of tourism is now providing a local economic impact that is $115 million greater than it was in 2010. That same year, Williamson generated $295 million.
Local hotels across the county and in the cities of Franklin, Brentwood and Fairview made $33.2 million in total tourism-related collections.
The Williamson County Convention & Visitor Bureau operates from a percentage of the lodging taxes collected from visitors by the local hotels and bed and breakfast establishments. Those collections are then reinvested in sales and marketing efforts to attract the world to Williamson County.