January 10, 2017
by Geert De Lombaerde
The leaders of Healthways have settled on Tivity Health as the company’s new name, a move that puts a final bow on their sale last summer of divisions with $300 million in revenues.
CEO Donato Tramuto said in a statement that the rebranding of Franklin-based Tivity separates the company from the Healthways brand that has “deep roots in disease management” and now belongs to Atlanta-based Sharecare, which last year took over several population health businesses and 1,700 employees. That deal left what is now Tivity with fitness and health improvement businesses under the SilverSneakers, Prime Fitness and WholeHealth Living brands.
“Our name evokes the tangible benefits that our products deliver — a focus on physical activity, improved productivity, strong connectivity and spirited creativity, all with a sense of positivity,” Tramuto said.
As part of the name change, Tivity shares will drop the ticker symbol HWAY for TVTY on Wednesday. The stock has nearly doubled to $23.65 over the past six months, lifting the company’s market capitalization to almost $1 billion.