February 15, 2016

Brentwood Home Page
by Emily West

Data gathered from Williamson County shows residents are generous, more likely to purchase a premium car, mostly healthy, educated, will likely sell their homes quickly if placed on the market and, if they are not from the U.S., are statistically mostly likely to be from India.

Williamson, Inc. started discovering those nuggets of data and demographic information through research into the habits and trends of the area. In preparation for the chamber’s annual Williamson Outlook in March, Franklin’s Alcott Whitney found that the county leads in plenty of categories ranging in education to most healthy. Languages spoken here are also expanding as well as the nationalities of those residents who weren’t born in Williamson County.

The Home Page will take a look this week at the Alcott Whitney report and how the area stacks up to the rest of its comparable markets, starting with both residential and commercial real estate as well as basic demographics of county residents.

Real Estate

The resident market has continued its upward growth levels when it comes to pricing. On average a house will not sit on the market for any longer than the average of 54 days in Williamson County, according to research. Those living in Thompson’s Station have shortest sale window, with most houses selling within 44 days of listing. Fairview residents wait the longest for a home sale with an average wait time at 67 days.

Those looking for the cheapest housing options will find the northwestern most corner of the county still offering houses in the low $200,000’s. Brentwood remains in the top tier of media home sale price in the mid $600,000’s. The news, however, comes with the average house in Nolensville now out-pricing those in Franklin.

“People started to move to Nolensville because it had such an ideal location and had a brand new school,” Director of Business Development Knight Stivender said. “It was still really beautiful, and it felt quaint yet convenient. Now all of that is changing.”

Looking for commercial real estate in the Brentwood-Cool Springs area? That landscape has changed, too, with less square footage left in Cool Springs versus Brentwood. Cool Springs has less than 62,000 square feet of space available while Brentwood has less than 133,000. The vacancy rate is less than one percent in Cool Springs, and 2.9 percent in Brentwood.

From a business stand point you have Cool Springs and the Brentwood area, and that is the highest concentration of businesses per square mile,” Alcott Whitney CEO Jim Alcott said.


Non-native Williamson County residents are now more than likely to come from India.

“The rate of growth we have is surprising,” in terms of demographic diversity, Stivender said. “We have the region’s highest percentage of people from India. We make it a point to find the diversity in the population. I find a great deal of diversity in what is often thought of as homogeneous.”

According to the data set, Williamson County’s Asian-born population is 45 percent higher than the percentage of Asian-born residents nationwide.

Spanish is the second highest language spoken in most southeast homes, still in Williamson County with other Asian languages following close behind.

In terms of raw numbers, nearly half a million people will live in Williamson County, according to the projected data.

“The ‘it city thing’ has vast ramifications for growth,” Stivender said. “And Williamson is a little bit tied to that, but our growth is independent of that. People look at this as a region. They will use the best of Davidson with the music and entertainment, and the best Williamson with schools and education. They really have worked together.”

All graphics provided by Alcott Whitney.