Comcast Cable rebrands spotlight ad unit as Effectv introduces new addressable TV products Jon Lafayette, Broadcasting & Cable

  Comcast Cable is rebranding its Spotlight advertising sales division as Effectv to reflect that in a changing television environment, it can show advertisers the impact of the campaigns it runs. The company said the name should be pronounced “e-FEC-tiv’ as the company shifts its emphasis from traditional spot sales to a focus on data-driven…